Client since 2024 
Client since 2018 
49 Szlak Street
31-153 Kraków
Poland
Wisp transitioned to Strapi 5 without disruption, gaining a high-performance, flexible CMS that now powers faster marketing and future-ready operations
Wisp, one of the fastest-growing telemedicine providers in the U.S., relied on Strapi to manage its editorial workflows. However, as their customer base and marketing initiatives expanded, the digital infrastructure struggled to keep up.
The Challenge
The platform’s content architecture lacked structure, limiting reusability and complicating content governance. Editorial workflows became increasingly restrictive, slowing the launch of campaigns and updates. Meanwhile, technical performance suffered under growing demands, leading to delays and operational friction.
On the frontend, challenges multiplied. The lack of a modular design system limited how quickly new content pages could be composed. Collaboration workflows had not evolved to meet the pace of agile marketing. Perhaps most critically, the search experience was inconsistent, negatively affecting user satisfaction and conversion rates.
A pivotal motivation for change was the necessity to transition from Strapi 4 to Strapi 5 - a shift that promised not only enhanced performance and scalability but also a cleaner, more future-ready codebase. To make this transformation successful across CMS, frontend, and search layers, Wisp sought a technology partner with deep Strapi experience and full delivery ownership: Sensinum.
The Solution
Sensinum took full responsibility for the delivery, with the Strapi 5 migration forming the backbone of the engagement. The work was structured around three critical areas:
Strapi Architecture Revamp & Migration to v5
- Migrated the entire CMS setup from v4 to Strapi v5 with no disruption to production
- Reengineered content models and dynamic zones for consistency and flexibility
- Introduced editorial workflows tailored for non-technical teams
- Applied Strapi 5’s extended capabilities for improved performance and governance
Next.js Frontend Modernization
- Delivered high-performance rendering with static and server-side pages
- Built a reusable design system for agile campaign execution
- Ensured compliance with SEO and accessibility best practices
Advanced Search Rework
- Integrated Klevu search engine with real-time, context-sensitive results
- Deployed filters, semantic queries, and location-aware search for relevance
- Improved search UX, leading to increased engagement and discoverability
Sensinum’s delivery was tailored to Wisp’s distributed team structure, ensuring alignment across time zones and functions.
Partnering with the Sensinum team has been a game-changer. Their deep expertise in Strapi and Next.js, combined with a flexible approach and consistently robust delivery, helped us unlock new levels of marketing agility and user experience. They’ve seamlessly integrated with our distributed teams and continue to raise the bar.
Amanda Martinez, Senior Engineering Manager
The Results
Wisp now operates on a modern Strapi 5 foundation, with significant improvements across performance, flexibility, and marketing autonomy
- Accelerated content delivery - marketing teams now independently launch, iterate, and optimize campaigns.
- Improved experience & engagement - especially in search and discoverability.
- Robust and scalable CMS architecture - powered by Strapi 5, with clean governance and smooth editorial workflows
The success of the migration and modernization has deepened Wisp’s partnership with Sensinum, now supporting additional strategic initiatives across the platform.